Full-service legal firm Gilson Gray has strengthened its marketing and business development team with two new hires. Kelly Jones and Rachael Etheridge have been appointed as marketing manager and business development manager, respectively. Kelly joins the firm from communications agency The Lane, where she worked across a range of corporate sectors, including legal and professional services, as a senior account manager. In her new role, Kelly will help drive the firm’s marketing strategy to unlock new opportunities and maintain its position as a market leader. Rachael brings a wealth of experience to the business, having spent over ten years in business development and marketing positions at various legal firms. In the newly created role, Rachael will focus on building Gilson Gray’s regional offering by overseeing the delivery of its strategic growth plans. The announcement follows the promotion of Vanessa Kennedy to director of marketing and business development in September 2023. Kelly said: “It’s an exciting time to be joining Gilson Gray. The firm already has an excellent reputation, and I am eager to build on this by continuing to raise awareness of the brand across the UK through a range of campaigns that will further elevate its position.” Rachael said: “I’m looking forward to being part of the next chapter of Gilson Gray’s growth. As the Firm approaches its tenth anniversary, it is an ideal time to capitalise upon and develop further the strong identity and market position of the Group.” Vanessa Kennedy, Director of Marketing and Business Development, added: “Kelly and Rachael are valuable additions to the team. We have ambitious growth plans, and their experience will enable us to seize new opportunities and propel the firm forward with fully aligned strategic marketing and business development goals. We have a very exciting year ahead.”