News & Blog

Read the latest business news, blogs and thought leadership articles from our members. When supplying images please ensure that you have the correct and necessary permissions to pass these on to us for our use. Any charges incurred by the Chamber regarding unauthorised use of images which have been supplied by members/PR companies will be charged back to the company by the Chamber.

News & Blog

Capital Theatres and Stewart Brewing announce collaboration to fundraise for the King’s Theatre

Posted: 26th November 2024

Capital Theatres has teamed up with Stewart Brewing to create a limited edition can for the pantomime season. It’s Beer-hind You will be available for purchase at the bars and café of Festival Theatre from 23 November, the opening night of the Cinderella Pantomime.

£1 from the sale of every can will go towards the redevelopment of the King’s Theatre, the traditional home of the Edinburgh pantomime. The King’s redevelopment represents a major investment in Edinburgh’s cultural future. Once complete, this cherished theatre will be home to a more diverse range of performances from companies across the UK and beyond. It will feature enhanced accessibility for artists and audience members alike, along with state-of-the-art facilities including a new Creative Engagement studio and a café to support its role as a vibrant community hub.

It’s Beer-hind You craft lager collaboration between Capital Theatres and Stewart Brewing will be available for a limited time between Sat 23 November and Tue 31 December only at the Festival Theatre Edinburgh.

Fiona Gibson, Chief Executive of Capital Theatres said:

“Like us, Stewart Brewing, is excited about the King’s Theatre redevelopment and we are delighted to be partnering with them for the Panto to raise funds for this important project. We know much our Panto enthusiasts will enjoy the festive can which winks to all the fun and joy the show brings to so many each year”

Mark Hyson of Stewart Brewing said:

“We’re thrilled to collaborate with Capital Theatres, a cornerstone of Edinburgh’s cultural scene, to celebrate the pantomime season with “It’s Beer-hind You”.  Supporting a local institution like this showcases the power of partnerships between Edinburgh businesses, and we’re honoured to support the Kings redevelopment project, with proceeds from every can sold contributing to its success.”

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here