Chest Heart & Stroke Scotland Launches New F.A.S.T. Campaign to Improve Stroke Awareness  

• Leading health charity launches new public awareness campaign in partnership with the Scottish Ambulance Service  
• The campaign focuses on common symptoms of stroke and the importance of acting F.A.S.T. and calling 999 immediately when they occur   
• Research carried out by CHSS shows that almost 40% of Scots are not familiar with F.A.S.T., which is concerning given that 11k Scots will have a stroke every year 
• 1,355 people in the Lothian area had a stroke in 2023  

Chest Heart & Stroke Scotland and the Scottish Ambulance Service today (29th October – World Stroke Day) launched a new F.A.S.T. campaign to highlight awareness of stroke signs and symptoms and encourage fast action when contacting emergency services.

F.A.S.T. is a mnemonic that stands for F – Face  A – Arm  S – Speech  T – Time. It illustrates three of the common signs of stroke and highlights the importance of acting quickly to call emergency services.

According to local health board data, 1,355 people in the Lothian area had a stroke last year.

YouGov polling commissioned by Chest Heart & Stroke Scotland revealed that 39% of adults in Scotland were not familiar with F.A.S.T. This number rises significantly for younger adults (age 18-24) of whom 53% were not familiar with F.A.S.T. Significantly more women than men reported familiarity with F.A.S.T. (67% vs 56%).

With almost 11,000 people in Scotland experiencing a stroke each year, and an estimated 136,000 people in Scotland living with the effects of stroke, raising public awareness of stroke signs and the need to take immediate emergency action when someone is experiencing a stroke is essential to improve health outcomes and save lives.

The public awareness campaign is aimed at increasing the correct identification of stroke symptoms and assessment for hyperacute stroke treatments for those who require them.

Jane-Claire Judson, Chief Executive Officer of Chest Heart & Stroke Scotland, said: “Stroke affects thousands of Scots of all ages each year.

“Chest Heart & Stroke Scotland supports many of those affected by stroke to live full lives. We hear firsthand from those we work with the importance of quick action and access to treatment when symptoms appear.

“By launching our F.A.S.T. campaign, we want to empower the Scottish public to act quickly and confidently if they think they or someone around them is experiencing stroke. The quicker the signs and symptoms are recognised, the quicker the phone call is made, the more likely we can save people from significant life changing disabilities and get them the help they desperately need. Acting F.A.S.T. could save your life or the life of someone you love.”

Michael Dickson, Chief Executive of the Scottish Ambulance Service, said: “When we receive a 999 call for someone suffering from a stroke, everyone within the Scottish Ambulance Service will act F.A.S.T. From our call handlers to our front-line crew, we work together to reduce time spent on scene to ensure the patient is transported to hospital as soon as possible.

“We need your help to identify stroke by doing the F.A.S.T. test and by calling 999 as quickly as possible. Prior to the ambulance crew arrival, you can help them by ensuring they can gain access to the patient quickly by having them ready to leave and securing pets within another room. Please tell the attending crew any information about what happened and the patient’s history and medication, this helps us get to the hospital and potential treatments quicker.”

The campaign assets include a TV advert, outdoor advertising, and a digital and social media campaign. Design assets were developed in partnership with Edinburgh-based The Lane Agency.

The campaign also aims to support health boards and partners in their responsibility to promote F.A.S.T. by providing up-to-date free resources and opportunities to promote F.A.S.T.

To view the new F.A.S.T. advert and to find out more about the campaign please visit: www.chss.org.uk/fast.