Multi award-winning Edinburgh-based PR agency Hot Tin Roof has been selected as the PR partner for the Digital Health & Care Innovation Centre (DHI), following a competitive tender process.

The appointment will see Hot Tin Roof support DHI’s mission to transform innovative ideas into digital health and social care solutions for use in Scotland.

DHI serves as a national resource and catalyst for innovation in health and care. The centre plays a pivotal role in building a fairer, more accessible health and care system through the testing and adoption of digital innovation.

Hot Tin Roof will leverage its extensive experience in health technology communications to enhance DHI’s profile and showcase its impact across Scotland. The agency’s track record includes award-winning campaigns for health tech and medical research initiatives, including the world’s largest genetic study of ME/CFS (DecodeME), as well as several innovative medical device launches.

Annie Diamond, Deputy Managing Director at Hot Tin Roof, said:

“Securing this contract with DHI represents a significant opportunity to support Scotland’s digital health and care innovation ecosystem. Our team’s deep understanding of both healthcare and technology communications positions us perfectly to tell DHI’s story of transformation and innovation in digital health and care.”

DHI’s Head of Communications & Marketing, Grant Reilly, said:

“DHI is excited to work with Hot Tin Roof as our new public relations partner. Their expertise and strategic approach align perfectly with our vision and will amplify our key messages to create meaningful engagement with our stakeholders. I am confident that this collaboration will reinforce DHI’s position as an agent for change at the heart of digital health and social care in Scotland.”

Hot Tin Roof’s appointment comes at a crucial time as DHI implements its 10-year strategy to accelerate digital transformation in health and care, supporting Scotland’s ambition to become a leader in digital health and social care innovation.