Market Voices Knowing Your Audience: Generations In Focus
Posted: 28th August 2024
STV’s fifth edition of STV Market Voices research on Knowing your audience officially launched last week. This valuable research delves into the thoughts, feelings and opinions of different generations across Scotland, with a focus on Shopping, Holidaying and Media Consumption.
Key findings including:
- 7 in 10 Scots holiday annually, with Millennials being the most likely to book their trips through booking websites.
- Gen Z are the most likely to purchase groceries, books and music in-store.
- 60% of Gen Z never use a credit card and Millennials are the most likely to use buy now, pay later schemes.
- 1 in 5 Baby Boomers have no subscriptions, whereas Gen X are the most likely to subscribe to beauty and grooming boxes.
And much more!
This free to view research is designed to help businesses to create impactful marketing campaigns that truly resonate with their target audience.
Check out the report via the button below. If you know a business who might benefit from these research findings please pass on the details available on our website.
